by Zach Bowman on Jun 2nd 2011 at 7:25PM

BMW has unveiled a new campaign to help combat distracted driving. The German automaker is specifically focusing its efforts on curtailing texting while driving with a summer advertising campaign that kicks off this month and runs through the rest of the year. The company has worked up a few video spots that position images of over-protective parents against those who mindlessly text while driving. In addition to the commercials, BMW plans to run clever print ads that feature views from a distracted driver's position behind the wheel.

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