September 20, 2011
Leader in Mobile Location-Based Family Safety Introduces Safely, Personal Security Software Suite for Consumers
San Francisco, Calif. – September 20, 2011 - Location Labs, the leading provider of mobile and location-based family safety solutions, today announced the launch of SafelySM, the next generation of personal security software services that enhance the safety of millions. Safely is the evolution of Location Labs’ award-winning, industry leading family location services that enable parents to locate millions of kids every year via partnerships with nearly all of the Tier 1 wireless carriers in the U.S. Safely leverages the widespread adoption of Location Labs’ mobile technology, which is being pre-loaded on tens of millions of smartphones (see related Sprint Drive First press release).
Safely is a comprehensive suite of easy-to-use services that extend Location Labs’ commitment to empower parents, helping them better understand and guide their kids’ lives online and on-the-go. Aimed at the $23 billion available market in the U.S. for Personal and Family Safety, Safely takes a holistic view of parenting in the digital age. Safely services include Safely Locate, Safely Drive, and Safely Social Monitor with more offerings coming in Q4 of this year.
Safely Locate is the award-winning family location service powering the branded family locators for nearly all of the Tier 1 wireless carriers in the U.S. This extremely successful service, which allows parents to locate their kids in real-time from the web and mobile devices, performed more than 400 million locates last year.
Safely Drive prevents texting and overall mobile phone engagement while driving. Using patent-pending technology to detect motion and lock the phone automatically, Safely Drive eliminates dangerous distractions and keeps drivers, passengers, and pedestrians safe.
Safely Social Monitor helps parents ensure their kids are using Facebook responsibly. As kids gain independence, it’s hard for parents to manage new risks like cyber-bullying. Safely Social Monitor lets parents see who their kids’ Facebook friends are, shares newly posted photos of their kids, and sends alerts if inappropriate language is detected allowing for quick intervention. This new digital parenting service is available at no charge, for a limited time.
“The creation of Safely was a natural next step for Location Labs. Our team has been laser focused on addressing the needs of families with our mobile and location-based services,” said Tasso Roumeliotis, CEO of Location Labs. “Keeping up with kids as they engage with new technologies like smartphones and Facebook is a daunting task for parents. Safely answers parents’ primal need to protect their families and gives them valuable services they can trust.”
Safely is designed for each phase of a family’s growth and is focused on making transitions as easy as possible for parents and kids. When kids first create a Facebook account, when they first get a mobile phone, and when they first start driving, Safely is there to help. Safely will regularly publish Safely Spotlights – a trusted resource that features rich commentary to educate and give advice on navigating the new challenges of parenting in the digital age. Download the first issue of Safely Spotlight at www.Facebook.com/Safely.
Those interested in learning more about Safely can visit www.Safely.com.
About Location Labs and Safely
Established by Location Labs in 2011, SafelySM provides services that enhance the safety of millions of families. Nearly a dozen Tier 1 wireless carrier services are powered by Safely, helping parents to keep tabs on loved ones through mobile alerts and online activity reports.
Safely includes: Safely Locate, a mobile location service available via AT&T FamilyMap, Sprint Family Locator and T-Mobile FamilyWhere; Safely Drive, the only carrier-grade, patent-pending safe-driving service on the market, available via Sprint DriveFirst and T-Mobile DriveSmart Plus; and Safely Social Monitor, an online service that helps parents stay informed about kids’ social network activities.
Location Labs has raised $26MM in venture financing from Draper Fisher Jurvetson, BlueRun Ventures (formerly Nokia Venture Partners), QUALCOMM Ventures, Intel Capital, and Mitsui Ventures and was named to Inc.’s 500/5000 list of America’s Fastest Growing Private Companies in both 2010 and 2011. For more information: http://www.Safely.com and http://www.LocationLabs.com.